Made the editor — the part that drove growth — much easier to use.

I owned the product side of the document-editor rebuild at a $1B document-workflow company, and cut the time it takes to complete a document.

Owned the editor overhaul. People finished documents faster and were happier, and the evidence-based way of working became the team's standard.

PandaDoc · full-time · pandadoc.com

Context

Fast-growing document software valued at $1 billion, but the core editor hadn't kept up with its customers. A clunky editor meant slower growth.

The problem

Make the editor simpler for everyday users without breaking it for power users — and prove the case with evidence, not opinions.

What I did

• Owned the editor overhaul from start to finish
• Combined usage data, customer feedback, interviews, and tests
• Made evidence-based decisions the team's standard way of working
• Worked across 3 product managers, 3 designers, ~25 engineers, and researchers

Results

• People finished documents faster
• Higher satisfaction in follow-up interviews
• The evidence-based approach became the team's standard

Skills used

Discovery, Product analytics, A/B testing, User research

Next

Next case: ЛУН. If you have a similar problem, see how I work with clients, read the about page, or get in touch.